Content Marketing Manager

About Aquablu

At Aquablu, we’re not just selling water; we’re transforming the way the world hydrates. Our mission is to eliminate single-use plastics and make hydration smarter, cleaner, and more sustainable. We don’t just create content for the sake of it; we craft words that inspire action and drive performance. From bold brand storytelling to high-converting landing pages, every piece of content plays a role in our growth. If that excites you, keep reading...

Your Mission

You will be the driving force behind high-impact content that fuels Aquablu’s brand and marketing engine. You will work closely with both the Growth Marketing Manager and Brand Manager, ensuring that content is not only high-performing and conversion-driven but also inspiring, bold, and aligned with our brand’s mission. Your copy will power ABM campaigns, landing pages, paid ads, brand campaigns, social media, and more; all while keeping our tone fresh, fearless, and engaging.

What You’ll Do

• Performance-Driven Content: Write copy that converts; across ABM campaigns, landing pages, paid ads, email marketing, and social media.

• Brand Storytelling & Campaigns: Work with the Brand Manager to develop content that pushes the Aquablu narrative across inspiring campaigns.

• SEO & CRO Optimization: Ensure content is not only engaging but also optimized for performance, ranking well and driving conversions.

• Content Calendar & Strategy: Plan, manage, and execute a content roadmap in collaboration with both Growth and Brand teams.

• Founder-Led Marketing & Thought Leadership: Collaborate with the leadership team to build and amplify founder-led narratives on channels like LinkedIn; turning vision and milestones into engaging, high-impact content.

• Repurpose & Distribute: Maximize content impact by adapting long-form content into high-performing snippets across multiple channels.

• AI & Content Innovation: Use AI tools (e.g., Jasper, ChatGPT) for research and ideation, while keeping a strong human touch.

• Data-Driven Writing: Work with analytics to refine content based on engagement, CTRs, and conversion rates.

• Video & Multimedia Content: Support video scripts, infographics, and interactive content for both brand storytelling and performance marketing campaigns.

• Messaging & Product Collaboration: Work closely with the Product Marketer to ensure product positioning is translated into clear messaging frameworks across all campaigns, bridging strategy with execution.

What We’re Looking For

• Fluent in English (Dutch fluency is a big big plus)

• Medior+ experience in content writing and content marketing, preferably in B2B, SaaS, or performance marketing.

• A strong portfolio showcasing high-converting marketing content (landing pages, paid ads, email sequences, etc.).

• Deep understanding of copywriting principles that drive performance (AIDA, PAS, etc.).

• Experience optimizing content for SEO, and paid media campaigns.

• Experience in writing for FULL funnel campaigns.

• Experience managing high-volume content production cadences (e.g., multiple campaigns, formats, or channels running in parallel).

• Ability to collaborate closely with both Growth and Brand teams to align content with marketing objectives.

• Proficiency in CMS platforms, AI-powered content tools, and analytics dashboards.

• Bonus: Experience in video scripting, Figma/Canva, or email automation is a plus!

Why Aquablu?

📈 Equity through our Aquablu for All plan – because everyone shares in what we’re building

🎯 Purpose with Impact – Shape how the world hydrates while wiping out single-use plastics.

📋 Scale-up pace means fresh challenges (and new skills) every quarter.

🤝 Join an ambitious, bold, and fun crew that’s always got your back.

💻 Hybrid

🌱 Company-sponsored gym membership keeps mind and body in sync.

💰 Pension plan with Zwitserleven (50/50 split) so you grow while your savings do, too.

🎵 What kind of vibe can you expect at our office? Check out our very own Spotify playlist "Akwablues"