(Senior) Brand Marketing Manager

Who are we?

At Aquablu, we’re disrupting the marketplace with a revolutionary (flavored) water system. Brought to life in 2018, our founders Marnix and Marc promised a healthy but tasty alternative to soft drinks. Today, our water is tapped in almost 16 countries, and we continue to make waves by teaming up with industry leaders like Heineken, Adyen, and Marriott Hotels. Join us in our mission to save one billion plastic bottles by 2030!

“That might sound really ambitious, but our team is part of an inspiring movement in an industry that’s thirsty for change.” - Marc, Co-founder of Aquablu

Our team in Amsterdam is hiring a (Senior) Brand Marketing Manager 👇 In this dynamic role, you’ll be tasked with managing and executing various brand marketing projects to support our marketing efforts. You’ll oversee the entire project lifecycle, from planning to execution, ensuring all projects align with our brand strategy and goals. You will work closely with our marketing and growth team, including our Head of Marketing, to protect and promote the Aquablu brand at every touchpoint.

About the Job: In this dynamic role, you'll have the exciting opportunity to shape and execute our brand's vision. You will ensure all brand activities are innovative and impactful, working closely with our Head of Marketing to develop and implement comprehensive marketing plans for brand campaigns. Your collaboration with cross-functional teams, including growth, sales, and operations, will be crucial in building brand equity, increasing brand awareness, and driving organic customer acquisition.

As a Brand Marketing Manager at Aquablu, you'll dive into shaping and executing our innovative brand vision. Work closely with our Head of Marketing and cross-functional teams to drive brand equity, awareness, and organic customer acquisition.

Key Responsibilities:

• Align all brand activities with company goals.

• Work with the Head of Marketing to develop and implement marketing plans.

• Implement brand strategy full funnel across offline marketing, partnerships, content marketing, and community management.

• Align activities with global and local trends, ensuring state-of-the-art brand deployment.

• Serve as the brand guardian and the go-to stakeholder for all brand topics, maintaining in-depth knowledge of trends, topics, places, and people impacting our target audience.

• Analyze the performance of all brand initiatives and report on set KPIs.

• Plan and execute fairs, ensuring that Aquablu is successfully represented.

• Provide marketing materials to the sales team and partners, ensuring on-brand execution.

• Build a robust partner channel strategy. This would involve identifying key distributors and partners, creating partner personas, and tailoring engagement strategies to fit their specific needs. (incl. Incentives and Loyalty Programs, Create Customizable Marketing & Sales Toolkits,..)

• Plan, execute, and manage marketing projects, ensuring timely delivery and alignment with strategic objectives.

About You:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 5+ years in brand marketing management with strategic leadership skills.

• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

• Proficiency with project management tools and software.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Strong analytical skills and attention to detail.

• Passion for sustainability and lifestyle brands.

• Native in Dutch and/or English, with strong copywriting skills.

• Experience in fast-paced, entrepreneurial environments, especially in start-ups or scale-ups.

• Eligibility to work in the Netherlands (we cannot provide visa sponsorship).

Join us in revolutionizing the water industry and make a real impact. 🌊

Why Aquablu?

You will be part of a young, fun, and ambitious team which aims to change the way people consume water!

• 💸 €53-58k gross annual salary (depending on experience).

• ☀️ Beautiful and bright office in Amsterdam (Houthavens).

• 🌱 Healthy lunches (+ weekly BBQs).

• 🎉 Monthly team nights (karaoke, game night, bootcamp etc.).

• 🌍 Be part of an exciting growth phase of a scaling company.

• 💧 Endless amount of our very own flavored water!

• 🎵 What kind of vibe can you expect at our office? Check out our very own Spotify playlist "Akwablues".