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Brand Manager Benelux

    • Amsterdam, Netherlands

Job description

🌊 Who we are


We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging.
Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive.

As an AI-native company, we build at speed. In 2025, Aquablu ranked 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe), both rankings of the fastest-growing companies by revenue growth. In 2026 we were named a winner of Maya's Culture 100 Europe Awards as one of the best workplaces to thrive in.

Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we’re proud of. We’re committed to maintaining our vibrant culture as we continue to grow.

About the Role

The Benelux is our home turf — and we want it to feel that way everywhere. As our Brand Manager Benelux, you're the one who makes Aquablu impossible to miss: activating our channel partners, turning global campaigns into local hits, running our NL brand campaigns, bringing events to life, and teaming up with brands that share our vibe.

You'll report to our Regional Brand Manager and act as the right hand of the VP Marketing on special projects — regional ownership plus a front-row seat to company-level strategy. Best of both worlds.

What You’ll Do

  • Activate our partners & run co-marketing engine. Work hand-in-hand with our Senior Regional Brand Manager & Channel Manager to onboard, activate, and empower partners across the Benelux. Develop deep relationships, understand partners' growth levers, and bring them along on strategy so they execute with conviction. Track partner activation and pipeline contribution. Own the marketing calendar for our indirect partner channel — joint campaigns, ABM plays, co-hosted tastings and events that drive system sales.

  • Make global campaigns land locally. Translate Aquablu's global campaigns and run our NL brand campaigns end-to-end — localized assets, copy, and channels that hit home in NL/BE.

  • Bring events to life. Execute the Benelux leg of our event calendar and be the right hand to our event&partnership manager, end-to-end: logistics, booth, staffing, leads, follow-up.

  • Support in hunting local brand partnerships. Scout and propose NL/BE brand partnership opportunities and execute local co-marketing activations, within the partnership strategy owned by the Events & Partnerships Manager.

  • Guard the brand & scale what works. Keep every partner touchpoint premium and on-brand. Enable partners with our toolkit and playbooks, measure what matters, and feed winning plays back to the region.

  • Move fast with AI. Use AI tools, workflows, and agents to multiply your output.

  • Special projects. Right hand of the VP Marketing on cross-functional initiatives that need speed and ownership.

What You’ll Bring (Must-Have)

  • 2–5+ years in B2B & B2C startup marketing, across multiple subfunctions (product, growth, content/brand)

  • A structured doer with strong project management skills and a bias for action

  • Proven at running cross-channel campaigns with measurable impact — and localizing global campaigns for a local market

  • Experienced co-hosting B2B events is a bonus, from intimate tastings to large trade shows

  • A relationship builder, energized by enabling others to win; a communicator who gets partners excited to act

  • Data-savvy and hands-on with AI — you measure what matters and scale what works

  • Fluent in Dutch & English

Nice to Have

  • Event execution experience

  • Brand partnership / co-marketing experience

  • Channel or partner marketing exposure

  • Early-stage startup or scale-up experience

✨ Why join us?

Join a fast-growing wellness brand at an exciting moment.

  • 💰 A salary between 41-55k yearly based on experience

    📈 Equity through our Aquablu for All plan — everyone shares in what we’re building

    🌴 26 paid vacation days

    🚆 Travel compensation >10km

    ☀️ Quarterly team events at our HQ in Amsterdam (Houthavens)

    🌍 International exposure & travel across the UK & Ireland region

    💪 Urban Sports Club membership

    🍪 Access to the Corporate Benefits website for endless savings on your favorite brands

    💧 Unlimited Aquablu (of course)

    🎵 Curious about our vibes?Check out our Spotify playlist: “Akwablues”

  • 🎬 Curious about our story & culture? Check our documentaries on Youtube!

Want to know more?

We'd love to hear why you're the one to make this happen — apply immediately via the button.

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The story of Aquablu